Kemorah London — Website Redesign & Brand Art Direction (In Progress)

Role: UI Designer, Content Strategist, Art Director
Tools Used: Figma, Adobe InDesign
Target Audience: Primarily women aged 21–35 interested in premium hair products

This in-progress redesign for Kemorah London marks a bold shift from the brand’s previous website — which felt outdated, visually inconsistent, and lacked the engagement needed to resonate with modern shoppers. The goal is to reimagine the digital experience to reflect Kemorah’s premium identity while offering a seamless and emotionally engaging journey for its users.

The new direction is sleek, concise, and highly user-friendly — tailored for women who value high-quality hair, units, and beauty products that enhance confidence and style. Using Figma, I led the creation of wireframes focused on clean navigation, improved usability, and brand storytelling. I also took on content strategy to refine messaging, and used Adobe InDesign to begin building the visual foundation for future content and campaigns.

Currently, I’m leading the art direction for Kemorah’s first campaign — a modern British tea party — which draws on the brand’s UK heritage to evoke elegance, celebration, and sisterhood. This creative concept is designed to create emotional resonance while positioning the brand as a go-to destination for luxury and beauty.