SHUT IT DOWN

SHUT IT DOWN

Shut It Down — Music Video Art Direction

Role: Art Director
Tools Used: Canva, Milanote, Google Docs, YouTube
Client: FAVE & The Super Smash Bros
Views: 19K+ on YouTube

“Shut It Down” is a vibrant and humorous music video for rising Afrobeats artist FAVE in collaboration with The Super Smash Bros. As the Art Director, I was responsible for shaping the visual language and thematic direction of the project — crafting a bold, energetic aesthetic that reflects the chaotic fun, spontaneity, and surreal moments that come alive during a night out.

Working across tools like Canva and Milanote, I developed visual references, scene breakdowns, and creative treatments to guide the video’s production. From moodboarding to final look and feel, I ensured the visual direction complemented both the rhythm of the music and the playful unpredictability of nightlife culture.

With over 19,000 views on YouTube, the video stands as a testament to the power of intentional design and storytelling in music visuals — where party culture meets curated chaos.

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